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Category Archives: Social media

How to increase your engagement on Instagram

Instagram is one of the most popular social media platforms in the world. Around 1 billion people use Instagram every single month

Engage with similar accounts in your industryInstagram page

Before posting content to your Instagram, engage with the content that other accounts are posting especially the accounts that are similar to yours. One rule of Instagram is that engagement feeds engagement, interacting with other accounts will increases your awareness as the more you engage with others the more noticeable your account becomes, therefore, increasing your engagement.

To find new accounts to follow and engage with, you can

  • Find accounts by searching for keywords that can be seen in the accounts bio, ensure your keywords are specific as possible as this will help you get the most relevant matches
  • Search for hashtags that relate to your industry, this will allow you to discover similar accounts and content
  • Engage with your competitor’s followers

 

Engage with content before and after you post your content

Within the first hour of posting your content, you want to get as much engagement as possible. When you get a lot of engagement the algorithm on Instagram will acknowledge your post as appealing to your followers meaning that your post will appear higher up in more of your follower’s pages. By engaging with other content before posting your own this will increase the amount of engagement that you will get, this will increase the number of people visiting your page, liking the most recent post which increases the awareness of your page.

 

HashtagsMalaga Calle Larios Malaga

Using long-tail hashtags on your posts will reflect the context of your post as these are specific and detailed. For example, you post a picture of a place you have travelled to, you can use the hashtag #malaga which has 5.4 million posts or you can use the hashtag #callelariosmalaga which has over 1,000 posts. The long-tail has fewer post associated with it which means that you have a better chance of your content being discovered or being commented on. New posts will be getting added to the Malaga hashtag every minute meaning that your post will be pushed down the page quickly. Post are being added to the #callelariosmalaga hashtag less regularly meaning that your content is more likely to stay near the top of the page.

 

Captions

Posts that have captions create more engagement and encourage followers to spend more time looking at your posts. A good caption will give your post context, engage your audience and show personality. Make your Instagram caption more effective and engaging, include a call to action. You can do this by asking a question or encourage your followers to tag a friend.

Selfie

 

Post more pictures of people 

According to Sprout Social, posts that have people in them get 38% more likes than those without! You can do this by sharing a post of the team you work with, photos of your customers with your product or photos of the people your brand serves. Sharing photos of people will help to humanise your brand, connect with your audience and boost your engagement.

 

Reply to comments

Replying to comments is very important as this helps to push your content to the top of your audiences pages. As more people comment, Instagram sees your post as an interesting piece of content that will be interesting to other people too. Reply to comments straight away making sure to be friendly.

 

Best time to post Instagram Global Engagement

You can find out when the best time to post is by using Instagram insights and testing which post time works the best for your engagement levels. You can also use different social media tools such as Iconosquare which will calculate everything for you and show you the times you should be posting.

Stories 

Stories are a great way to boost your engagement, there are loads of things you can do to keep your audience interested. You can use Instagram stories to draw attention to new content which will boost your engagement, ensure that you encourage your followers to go to your page to find out more.

 

Don’t forget to check out our other latest blog posts on our website and don’t hesitate to get in touch if you think we could help your business run smoother!
You can reach us on 0333 444 5353 or email [email protected]

 

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How to increase your engagement on Facebook

If you have a Facebook page for your business but you’re struggling to get engagement on your posts, this blog will help you with some simple but effective tips.

The algorithm changes all the time meaning its hard to stay ahead, here at 7 tips to help you increase your engagement on Facebook.

 

Post times                                                                                                                                                                                                                                                                                                                                                                           Facebook Global Engagement
The more engagement a post receives on Facebook, Facebook’s algorithm is more likely to reward it with reach. This shows the importance of timing your Facebook posts. Posting when your followers are most active you are increasing the chances of your posts receiving likes and comments. Below is a chart that will help you understand what times are best. It is recommended that you use a Facebook scheduling tool or Hootsuite to plan your social media days or weeks in advance.



 

Facebook pageYour most popular posts

Sometimes it is beneficial to have a look over your previous posts to see what was popular with your audience. Looking at your Facebook analytics can help you see this as this will show you what is receiving the most reach, your audience’s activity is key to understand what you post.

 

 

Visual posts

Visual content is important on Facebook, photos take up the majority of content posted to Facebook, which shows people would prefer to engage with a visual post than a link or paragraph. The types of images you post also make a big difference, companies should show the personality behind their business.

 

Comments and replies                                                                                                                                                                                                                                                                                                                                                      Facebook comment 

If someone takes the time to comment on our content, you should return the favour and send them a reply. Audiences want to interact with brands, taking the time to reply to comments shows that you’re listening to them. This encourages more interactions in the future and boosts engagement.

 

Facebook videoVideo content

The recent algorithm update to Facebook shows how well native video performs, some companies post videos to drive discussion among their audience. Companies should upload directly to Facebook, this could be animations, adverts or even going live on Facebook.

 

 

Shorter posts

Make sure to keep your posts as brief as possible, long posts create more opportunities for readers to lose interest and continue scrolling. Some examples of short posts include quick questions to your audience, quotes or stats from an article that would interest your audience to click to read more, short statements followed by a picture. A sentence is all you need to grab someones attention and guide them to click through and interactions on Facebook doesn’t have to be complicated.

Biggest advocates

Lower organic reach means that companies will most likely have to spend more money on Facebook Ads to get their content in front of their target audience. Instead of relying on your companies page to share your content, you can ask your employees. Bambu allows employees to create content and share it to their personal Facebook page, people are 16x more likely to read a post from a friend than from a company

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