If you have a Facebook page for your business but you’re struggling to get engagement on your posts, this blog will help you with some simple but effective tips.
The algorithm changes all the time meaning its hard to stay ahead, here at 7 tips to help you increase your engagement on Facebook.
The more engagement a post receives on Facebook, Facebook’s algorithm is more likely to reward it with reach. This shows the importance of timing your Facebook posts. Posting when your followers are most active you are increasing the chances of your posts receiving likes and comments. Below is a chart that will help you understand what times are best. It is recommended that you use a Facebook scheduling tool or Hootsuite to plan your social media days or weeks in advance.
Sometimes it is beneficial to have a look over your previous posts to see what was popular with your audience. Looking at your Facebook analytics can help you see this as this will show you what is receiving the most reach, your audience’s activity is key to understand what you post.
Visual content is important on Facebook, photos take up the majority of content posted to Facebook, which shows people would prefer to engage with a visual post than a link or paragraph. The types of images you post also make a big difference, companies should show the personality behind their business.
If someone takes the time to comment on our content, you should return the favour and send them a reply. Audiences want to interact with brands, taking the time to reply to comments shows that you’re listening to them. This encourages more interactions in the future and boosts engagement.
The recent algorithm update to Facebook shows how well native video performs, some companies post videos to drive discussion among their audience. Companies should upload directly to Facebook, this could be animations, adverts or even going live on Facebook.
Make sure to keep your posts as brief as possible, long posts create more opportunities for readers to lose interest and continue scrolling. Some examples of short posts include quick questions to your audience, quotes or stats from an article that would interest your audience to click to read more, short statements followed by a picture. A sentence is all you need to grab someones attention and guide them to click through and interactions on Facebook doesn’t have to be complicated.
Lower organic reach means that companies will most likely have to spend more money on Facebook Ads to get their content in front of their target audience. Instead of relying on your companies page to share your content, you can ask your employees. Bambu allows employees to create content and share it to their personal Facebook page, people are 16x more likely to read a post from a friend than from a company