There are around 1.6 billion people worldwide who may be connected to a business on Facebook and more than two billion actually use Facebook every month. Whoever your target audience it’s highly likely they are active on Facebook. So, if you’re starting up a business or just want to increase advertisement for your brand, find out if paid advertising is the solution for you.


What is the difference?

Essentially organic marketing is when the content you post drives your customers to visit your page naturally over time but to achieve the goal you want it could take a while to build up following. On the other hand, you could pay a social media platform for this example being Facebook.


Organic is Free

As creating a Facebook account is free, why not take the opportunity to use it and promote your business. However organic reach has a limit, today there is so much content being posted. How will you know if anyone is actually seeing it, the problem is you don’t. So this could be really difficult to gain an audience altogether as your posts could be getting lost on their feed. You will also be competing with others who do pay for their ads which will decrease your chances of being seen, especially if you are a new business and only have a small following to begin with.



Why pay for Facebook advertisement?

 It’s such an easy option for so many companies as it gives you simple ad solutions. You don’t have to be an expert or have much experience in advertising, as Facebook does all the hard work for you. They offer a simple step-by-step guide on how to achieve your advert. Thing you should consider when creating a Facebook advert;

  • Your objective
  • Your Audience
  • Where you want your ad to run
  • How much do you want to spend?
  • Your format; images, videos


Boosted posts – This will help interactions with all interactions, it will boost your likes, shares and comments. They also expand your reach to new people who could potentially be interested in your content and services.

Page ad – Promote your page and encourage people to follow.

Website ad – Promote your website to increase website visits.

Promote call-to-action button – This will let people interact with your page and promote your main objective. For example being able to book appointment’s or make purchase and will help drive conversation.


Facebook ads are an extremely useful if you want to promote your business, build new connections and potential customers.  All depending on your budget, you need to be realistic and ask yourself if Facebook adds would really benefit your business as usually doesn’t come at a small price.